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Effective Social Media Marketing
Social Media Background
Social media marketing IS NO LONGER optional. In fact, it has become a critical aspect of a successful online marketing strategy. HubSpot reports that social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or Pay-Per-Click (PPC).
Many companies experience a lack of results from social media for two key reasons:
1) They don't know how to effectively use social media to drive website traffic and nurture leads.
2) There simply isn't enough time to manage their social media sites.
Social media supports the sales process, but only if your company has a comprehensive content strategy and the resources to maintain your sites. Social media isn't a "set it and forget it" tool; it will only work with ongoing effort and engagement. That's where Grass Roots Marketing's Social Media Management Services and Packages come in.
Social Media Quick Facts
Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2012 Social Media Marketing Industry Report:
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